Comments on: 5 Important E-Commerce Themes for 2010 http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/ The Web Practitioner's Blog Thu, 09 Feb 2012 01:58:00 +0000 hourly 1 By: Marek Mikuliszyn http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19676 Marek Mikuliszyn Mon, 29 Mar 2010 11:58:44 +0000 http://carsonified.com/?p=5004#comment-19676 Flash of course is a growing problem, but Google Maps does a pretty good job on giving such information Flash of course is a growing problem, but Google Maps does a pretty good job on giving such information

]]> By: Rob Smith http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19479 Rob Smith Wed, 24 Mar 2010 09:02:31 +0000 http://carsonified.com/?p=5004#comment-19479 Thanks Michael, appreciate it Thanks Michael, appreciate it

]]> By: TurnkeyEcommerce http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19319 TurnkeyEcommerce Sun, 21 Mar 2010 07:34:43 +0000 http://carsonified.com/?p=5004#comment-19319 Yes, Mobile devices market growing rapidly. Thank you for sharing. Yes, Mobile devices market growing rapidly.
Thank you for sharing.

]]> By: Ryan Carson http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19318 Ryan Carson Sun, 21 Mar 2010 01:34:13 +0000 http://carsonified.com/?p=5004#comment-19318 Exactly what I thought quite a while ago back in university days when thinking "Wander what happens when I google my name" :) If your middle name also happens to be Alistair then that's pretty damn freaky! I also run my own lil web company in Devon, UK. Recently decided to get into the whole twitter, facebook, social networking thing and keep checking links to handy resources like this one. Looks like people are getting more into the mobile web which should make our jobs a lot more device-tailored. It seems to all be falling back to usability testing Jacob Nielsen style really. : Keep it Simple : Mobile devices + Flash = No No No :The fewer clicks and key-presses the better (regarding navigation and input design, not all phones are touchscreen iPhones remember!) Exactly what I thought quite a while ago back in university days when thinking “Wander what happens when I google my name” :)

If your middle name also happens to be Alistair then that’s pretty damn freaky!

I also run my own lil web company in Devon, UK. Recently decided to get into the whole twitter, facebook, social networking thing and keep checking links to handy resources like this one.

Looks like people are getting more into the mobile web which should make our jobs a lot more device-tailored. It seems to all be falling back to usability testing Jacob Nielsen style really.

: Keep it Simple
: Mobile devices + Flash = No No No
:The fewer clicks and key-presses the better (regarding navigation and input design, not all phones are touchscreen iPhones remember!)

]]> By: adelaide dancing http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19317 adelaide dancing Sun, 21 Mar 2010 00:25:04 +0000 http://carsonified.com/?p=5004#comment-19317 small tweaks are definitely the key to big success and iphone is awesome! small tweaks are definitely the key to big success and iphone is awesome!

]]> By: Michael Sweitzer http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19311 Michael Sweitzer Sat, 20 Mar 2010 15:25:28 +0000 http://carsonified.com/?p=5004#comment-19311 Rob: Great article. I posted this on my blog www.merchantgateway.wordpress.com for my e-commerce customers for which we have quite a few. Very valuable information to help stay ahead of the every changing dynamics of the online world and the consumer. Michael Sweitzer | VP Northeastern Sales Merchant Services LTD Rob:

Great article. I posted this on my blog http://www.merchantgateway.wordpress.com for my e-commerce customers for which we have quite a few. Very valuable information to help stay ahead of the every changing dynamics of the online world and the consumer.

Michael Sweitzer | VP Northeastern Sales
Merchant Services LTD

]]> By: Ryan Carson http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19302 Ryan Carson Sat, 20 Mar 2010 00:25:27 +0000 http://carsonified.com/?p=5004#comment-19302 Whoa, weird. Another Ryan Carson! :) Whoa, weird. Another Ryan Carson! :)

]]> By: Matt Henderson http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19298 Matt Henderson Fri, 19 Mar 2010 18:33:05 +0000 http://carsonified.com/?p=5004#comment-19298 We've also been nudging our customers to develop mobile versions of their sites. It's important to realize, and helps a lot to emphasize to your customer, that you can tip-toe into it. For example, one site we operate for a particular customer — mlk.com — is considerably large and complex, offering event information in Germany, along with a myriad of supporting information. It would have been a significant undertaking to mobilize the entire site. So we took a first small step, just showing event dates and times (and automatically served when we detect a mobile request). That small step was really well received and appreciated by the visitors, and provided plenty of incentive to continue to expand the information served in the mobile version. We’ve also been nudging our customers to develop mobile versions of their sites. It’s important to realize, and helps a lot to emphasize to your customer, that you can tip-toe into it.

For example, one site we operate for a particular customer — mlk.com — is considerably large and complex, offering event information in Germany, along with a myriad of supporting information. It would have been a significant undertaking to mobilize the entire site.

So we took a first small step, just showing event dates and times (and automatically served when we detect a mobile request). That small step was really well received and appreciated by the visitors, and provided plenty of incentive to continue to expand the information served in the mobile version.

]]> By: Ryan Carson http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19295 Ryan Carson Fri, 19 Mar 2010 16:43:57 +0000 http://carsonified.com/?p=5004#comment-19295 Again, regarding mobile content. I've been trying to push a customer of mine towards having a mobile website for a while now, to no avail as of yet. Hopefully sending him across articles such as this one will help persuade him otherwise :) I reckon mobile ordering would be a fairly large market for local takeaways in the future on a side note. Again, regarding mobile content. I’ve been trying to push a customer of mine towards having a mobile website for a while now, to no avail as of yet. Hopefully sending him across articles such as this one will help persuade him otherwise :)

I reckon mobile ordering would be a fairly large market for local takeaways in the future on a side note.

]]> By: Sarah Lynn http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19294 Sarah Lynn Fri, 19 Mar 2010 16:39:16 +0000 http://carsonified.com/?p=5004#comment-19294 Matt you make a great point. When your traveling and want to find a restaurant, it's helpful if you can access such simple information on your mobile phone as an address and a phone number. Restaurants are generally lacking this feature but more and more are catching on that it is very important in gaining new customers. Great post!! Thanks for sharing. Matt you make a great point. When your traveling and want to find a restaurant, it’s helpful if you can access such simple information on your mobile phone as an address and a phone number. Restaurants are generally lacking this feature but more and more are catching on that it is very important in gaining new customers. Great post!! Thanks for sharing.

]]> By: Rob Smith (Ecommerce) http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19293 Rob Smith (Ecommerce) Fri, 19 Mar 2010 16:27:20 +0000 http://carsonified.com/?p=5004#comment-19293 Agreed - flash is the enemy of mobile, especially due to no iPhone support. Canvas quite a hot topic at this years SXSWi. Agreed – flash is the enemy of mobile, especially due to no iPhone support. Canvas quite a hot topic at this years SXSWi.

]]> By: Matt Henderson http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19292 Matt Henderson Fri, 19 Mar 2010 15:51:12 +0000 http://carsonified.com/?p=5004#comment-19292 Thinking about mobile — Even if a company doesn't plan to specifically cater to mobile-based visitors, they should at least ensure minimal mobile accessibility. It seems every restaurant and hotel website here in Spain is built with Flash, making it often impossible to get even the most basic information (like opening hours). And with restaurants in particular, it's often precisely in the mobile context that I'm looking for such information. Thinking about mobile — Even if a company doesn’t plan to specifically cater to mobile-based visitors, they should at least ensure minimal mobile accessibility. It seems every restaurant and hotel website here in Spain is built with Flash, making it often impossible to get even the most basic information (like opening hours). And with restaurants in particular, it’s often precisely in the mobile context that I’m looking for such information.

]]> By: Rob Smith (Ecommerce) http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19288 Rob Smith (Ecommerce) Fri, 19 Mar 2010 15:25:03 +0000 http://carsonified.com/?p=5004#comment-19288 Hi Matthew, You're so right - clients do not see the ROI of mobile marketing yet. Up until now though, they have been quite right, as phones have not good a job of supporting content well enough. However with iPhones, Nexus and now Sony Ericsson phones sporting Android, this will shoot up, and therefore with it customer expectations. I also think there will be a swing towards developing mobile apps through the browser (e.g. mobile safari) because of the cost of development to support all handsets if going down the native application route. Hi Matthew,

You’re so right – clients do not see the ROI of mobile marketing yet. Up until now though, they have been quite right, as phones have not good a job of supporting content well enough. However with iPhones, Nexus and now Sony Ericsson phones sporting Android, this will shoot up, and therefore with it customer expectations.

I also think there will be a swing towards developing mobile apps through the browser (e.g. mobile safari) because of the cost of development to support all handsets if going down the native application route.

]]> By: Ryan Carson http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19287 Ryan Carson Fri, 19 Mar 2010 14:38:08 +0000 http://carsonified.com/?p=5004#comment-19287 Thanks for stopping by Matthew :) Thanks for stopping by Matthew :)

]]> By: Matthew Chambers http://thinkvitamin.com/web-industry/5-important-e-commerce-themes-for-2010/#comment-19285 Matthew Chambers Fri, 19 Mar 2010 13:53:11 +0000 http://carsonified.com/?p=5004#comment-19285 Excellent article - I build a lot of ecommerce sites and in my experience the most neglected area is the mobile side of the website. It has been difficult to convince clients that a lump of the budget should be set aside for mobile development but I hope this will change soon! Thanks for sharing. Excellent article – I build a lot of ecommerce sites and in my experience the most neglected area is the mobile side of the website. It has been difficult to convince clients that a lump of the budget should be set aside for mobile development but I hope this will change soon!

Thanks for sharing.

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