Comments on: Measure Online Advertising with Google Analytics

By: beef cooking times

beef cooking times — Wed, 06 Oct 2010 11:16:00 +0000

That’s some good information right there. Thanks for sharing!

By: The Bro Code

The Bro Code — Tue, 05 Oct 2010 10:01:00 +0000

Google Analytics is great for stats tracking… it’s definitely worth it to give it a go.

By: The Bro Code

The Bro Code — Tue, 05 Oct 2010 10:01:00 +0000

Google Analytics is great for stats tracking… it’s definitely worth it to give it a go.

By: G Headshot

G Headshot — Tue, 05 Oct 2010 09:59:00 +0000

Definitely a great post. Thank you for sharing this… Have been looking for something like this for quite a while. I’ve been using Google Analytics for a while, but not like this. Thanks again.

By: G Headshot

G Headshot — Tue, 05 Oct 2010 09:59:00 +0000

Definitely a great post. Thank you for sharing this… Have been looking for something like this for quite a while. I’ve been using Google Analytics for a while, but not like this. Thanks again.

By: Jim

Jim — Tue, 21 Sep 2010 16:02:56 +0000

I love google analytics its great and it has so many uses! it should be on everyone's essential list of tools to have for internet marketing

By: Brett Vostro

Brett Vostro — Wed, 08 Sep 2010 05:36:58 +0000

I’ve actually gone away from Analytics, not due to its lack of quality or features, but because Google knows too much already. I don’t need it to know all my sites and my entire business model. Big Brother is watching. I use getclick instead.

By: Pascal

Pascal — Tue, 31 Aug 2010 14:45:01 +0000

Great article, very usefull, thanks to Justin.

A very good alternate to google analytics is piwik.

By: Greg

Greg — Wed, 07 Jul 2010 17:24:10 +0000

Just started using Analytics after using a product called Site Stats. It’s amazing how much easier to use and more attractive the interface of GA is. Can’t believe its free!

By: Sam Bangkok

Sam Bangkok — Thu, 24 Jun 2010 08:43:43 +0000

Very good article! It seems though that with all these additions these days to google it’s becoming mind numbing to keep up. Maybe a google school is in order :)

By: Benedicte

Benedicte — Thu, 13 May 2010 11:24:39 +0000

Thanks for the post! Still an interesting and clean read :)

By: Gael Bangkok

Gael Bangkok — Wed, 31 Mar 2010 08:55:39 +0000

There another way I like to measure our marketing campaigns:

by using bit.ly..

It is a URL shortener (which is great for very long URLs) and it allows you to track minutes by minutes the number of clicks this link generate. So for example, whenever I post something on Facebook, Twitter or Linkedin, I use bit.ly and it gives me a great feedback, instantly.

By: Small Business Tips For Online Advertising | Understanding Marketing

Small Business Tips For Online Advertising | Understanding Marketing — Thu, 21 Jan 2010 21:03:04 +0000

[...] a single advertisement. This gives you confidence that you’ll have the information you need to determine whether your online efforts are successful – and change your approach if they are [...]

By: Mike Kennedy

Mike Kennedy — Thu, 21 Jan 2010 14:52:24 +0000

Great article. I need to study my analytics more to figure out what is working.

By: Ranjan Jena

Ranjan Jena — Tue, 12 Jan 2010 08:40:41 +0000

Quite informative and simpler to understand. Also I’ve a doubt, how to track social media campaigns through google analytics? Is there any way out to do so…

By: Cheltenham Web Design

Cheltenham Web Design — Tue, 15 Dec 2009 20:48:12 +0000

Who are the serious competitors to Google Analytics?
I cant find a serious competitor but would like to try something else.

By: Ed

Ed — Thu, 03 Dec 2009 19:51:57 +0000

This is a great write-up. Company’s are really starting to understand why this type of tracking is beneficial and can really help them to spend their marketing budgets accordingly.

By: Andy

Andy — Sun, 15 Nov 2009 18:08:19 +0000

I always enjoy these independent type of reviews. I have Google Analytics on a bunch of sites but perhaps not on the one that could benefit it the most, which currently has statcounter to look at statistical analysis. There’s also the potential for micro analysis with Google Analytics and i guess that can be both and a good thing depending on how much time you spend majoring in minor things. Still great piece Justin, thanks for posting it.

Andy

By: Saito

Saito — Thu, 22 Oct 2009 11:16:30 +0000

Just right on time, thanks for the post.. very well written.. I am going to use this GA in my blog.. thank you thank you thank you..thumbs up for that..

By: Resveratrol

Resveratrol — Tue, 29 Sep 2009 13:39:24 +0000

Can I use the same form and thank you page (with a unique landing page) for each of the online campaigns I launch? Will this still tell me the conversions from each online banner ad?

By: Matt

Matt — Thu, 17 Sep 2009 05:07:34 +0000

Wow, very in depth article. It will take me a couple more times to understand the completely understand Analytics, but great job!

-Matt

By: penny auction

penny auction — Wed, 09 Sep 2009 09:20:53 +0000

Really nice article. Very informative and useful for tracking web traffic..

By: Mackenzie

Mackenzie — Wed, 02 Sep 2009 16:06:51 +0000

Hi Justin,
I’ve set up the goals in Analtyics along with designating the thank you pages. I know you can only have four goals per profile. Can I use the same form and thank you page (with a unique landing page) for each of the online campaigns I launch? Will this still tell me the conversions from each online banner ad?

Thanks

By: Dave Doctor

Dave Doctor — Tue, 25 Aug 2009 17:52:21 +0000

How do you look at the “content” results? When I use the “campaign” variable for an individual email, I can click on the campaign, then use the drop-down to view the “content” stats. When I follow your advice above, I use the “source” field to identify an email, but I cannot click on the “source” to see the underlying content stats. I would instead have to click on the drop-down to view content and would see the content stats for ALL sources.

By: Dave Doctor

Dave Doctor — Tue, 11 Aug 2009 16:08:07 +0000

Great article. I’ve read many articles about this topic, and your article is the first to describe how to use source to differentiate emails within one marketing campaign (medium=email for all emails, while source would change from “announcement” to “reminder” to “last call”)

By: Carsonified » Measure Online Advertising with Google Analytics- SFWEBDESIGN.com

Carsonified » Measure Online Advertising with Google Analytics- SFWEBDESIGN.com — Mon, 20 Jul 2009 23:33:38 +0000

[...] the original here: Carsonified » Measure Online Advertising with Google Analytics Tags: campaign, common-misconception, free-web, get-serious, Google Analytics, keep-on-checking, [...]

By: Stephanie

Stephanie — Thu, 16 Jul 2009 17:39:38 +0000

This is some great advice. I’m currently doing some work for a client that puts out a lot of marketing campaigns–online, print and radio. Currently, we’ve been creating our own “static” redirects, each with a unique url, and tracking that page in Analytics. It’s very tedious and very messy. I’m planning to switch to tagged links for onine ads, but do you have any advice on how to track offline ads? That’s where I’m really stuck.

By: Robert

Robert — Thu, 28 May 2009 14:34:09 +0000

Can someone tell me what the difference is between analytics in your adwords account and the one found on google.com/analytics…?

By: Health and Fitness

Health and Fitness — Mon, 18 May 2009 12:26:01 +0000

Very impressive article.
I was looking for something that could track your "online marketing".

By: jfree98

jfree98 — Tue, 12 May 2009 15:12:11 +0000

I think Google Analytics is a great product. With the use of this feature, sales on my site have dramatically increased, and it was not hard at all to install the code on my site.