Think Vitamin

Give your Online Store Some Bite!

6. May 2009

1269CommentsGive+your+Online+Store+Some+Bite%212009-05-06+07%3A00%3A16Brett+Welch

Starting an eCommerce business is becoming easier by the day. More business owners are looking to expand their online efforts to include eCommerce and build a true online business. Unfortunately, this presents a large set of challenges, not least of which is the threat of larger, better funded competitors online. Thankfully, the key to successful [...]

Webtogs: Diary of an eCommerce start-up

28. August 2007

125Comments2007-08-28+09%3A00%3A36James+Balmain

For the last 11 months my team and I have been working on a new ecommerce site, webtogs.co.uk, selling outdoor and adventure sports gear. Sep ‘06 turned into month 1 for our new start-up. It starts with a blank screen How well a site converts its traffic to sales is the most important aspect of a good [...]

Copywriting for eCommerce

6. August 2007

128CommentsCopywriting+for+eCommerce2007-08-06+11%3A52%3A07Shannon+Watters

A site’s copy is one of its most important elements — especially in the world of eCommerce. And in eCommerce one of the worst mistakes a copywriter can make when writing is to concentrate only on product descriptions. While product descriptions are important, they’re only the tip of the eCommerce copy iceberg. After all, an [...]