Think Vitamin

Measure Online Advertising with Google Analytics

16. October 2007

119Comments2007-10-16+08%3A21%3A30Justin+Cutroni

Google Analytics is a free web analytics application that is quickly becoming one of the most widely used web analytics tools around. A common misconception that many people have is that GA can only be used to track Google AdWords. That’s simply not true. GA can be used to track any online marketing activity. And [...]

Marketing: Why 50% Isn’t Good Enough

23. October 2006

264Comments2006-10-23+08%3A00%3A04Tara+Hunt

Marketing is one of those words that more often than not, gives engineers hives. Use ‘marketing’ in a presentation at a technology conference and expect every subsequent word to be met with suspicion. I certainly don’t blame people for distrusting marketers. We have a long history of being smarmy and despicable. I spent the first part [...]

How to Get Good Press

25. June 2006

154CommentsHow+to+Get+Good+Press2006-06-25+08%3A10%3A10Gillian+Carson

Few of us can afford to employ a PR company to get the word out about our new products or services. If you’re lucky you may be able to ask a friend to do it for you but for the most part the job of marketing comes down to you (along with most other things, [...]