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Measure Online Advertising with Google Analytics

16. October 2007

119Comments2007-10-16+08%3A21%3A30Justin+Cutroni

Google Analytics is a free web analytics application that is quickly becoming one of the most widely used web analytics tools around. A common misconception that many people have is that GA can only be used to track Google AdWords. That’s simply not true. GA can be used to track any online marketing activity. And [...]

How to Measure the Success of your Web App

2. August 2006

69Comments2006-08-02+12%3A22%3A15Michael+McDerment

So you are building a web application… good for you! How are you doing? “Lots of people have signed up so we’re doing really well”, that sounds nice in a “you probably have no clue” kind of way. Allow me to explain. Part of the benefit of doing business online is you can track EVERYTHING. Web [...]