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Don’t Let Your Baby Die - How to use Social Capital to Market Your Web App

16. June 2009

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Don’t Let Your Baby Die - How to use Social Capital to Market Your Web App

There’s a worryingly high web app mortality rate right now. I think the primary cause is the lack of marketing knowledge and how to apply it to web apps. I spoke at FOWA Tour Leeds on this subject so I’m going to summarize the major points below for you. You can also watch the complete video [...]

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How Should Companies Approach Twitter?

11. May 2009

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How Should Companies Approach Twitter?

While chatting with some buddies in Starbucks the other day an interesting question came up. Should a company tweet as itself on Twitter (ie @carsonified) or should the Twitter account be written from a more personal perspective (ie @ryancarson)? If the Twitter account is written from the company perspective then followers might expect certain things; updates [...]

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How to Create an RSS-Enabled, Micro-Blog with Twitter

20. January 2009

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How to Create an RSS-Enabled, Micro-Blog with Twitter

Have you ever wanted to create a simple multi-person blog, but didn’t want to bother setting up an entire WordPress installation? If so then we’ve got just the answer. By combining Twitter Search, Atom feeds, hash-tags and PHP, you can create an RSS-enabled, micro-blog using Twitter and be up and running in less than 10 [...]

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The Future of Social News

20. November 2008

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The Future of Social News

In this video of Kevin’s presentation at the Future of Web App Expo London 2008, Kevin talks about the future of social news and digg. There are lots of interesting nuggets of information in this presentation. The Future of Web Apps returns to Miami, February 23-24 2009, with speakers including Michael Arrington, Daniel Burka, Jason Fried, [...]

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Widgets and Plug-ins for Social Sites

14. January 2008

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In this presentation, Matt Biddulph, CTO at Dopplr discusses how they worked with Facebook and also JavaScript (using JQuery) to create the social widgets and plug-ins that are essential to Dopplr’s make-up. Matt also spoke about other critical stages in the development of Dopplr - including how they used the internet as a platform, and how [...]

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Social Networks Aren't Products

4. September 2007

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New social networking start-ups are proliferating, often targeted at such narrow markets as to seem implausible. Among them: JewTube, Fuzzster (pet enthusiasts), WeDigYoga (Yoga instructors in New York and L.A.), 18wheelsingles (truck drivers), and there is even Me.com, a Web app for creating other social networks. One need only look to Online [...]

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Why I don’t use Social Networks

21. August 2006

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The blogosphere is bubbling with talk of all sorts of new social web apps. Richard McManus over on Read/WriteWeb recently said with good reason, “A lot of people think the social aspect of this era of the Web is its defining characteristic”. Tagging, user generated content, social networks - yes, you’ve heard it all before. [...]

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