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Feature 47

Designers: How to Get Hired

By @ryancarson

18 October 2010 | Category: Design

We just hired two amazing people at Carsonified (original job post here) and I wanted to share with you how our new designer got my attention and ended up getting hired. We received 46 applications for the design job of which 10+ had registered new domains and designed brand new websites to get our attention like dearcarsonified.com, carsonify.me and others. It's hard to stand out from a big crowd like that so I thought I'd share how our new designer did it.

Screenshot of Allison House's website she made for the job application
View full size.

The Application

Allison House sent me a link to a page she designed specifically for the job application. The first thing that struck me is that it was beautiful. Now that she had my attention visually, I proceeded to read the copy. It was well written, clever, friendly, showed she was knowledgeable, and demonstrated a detailed knowledge of Carsonified.

Normally, I’d right-click to view the source (all web designers should be able to write clean, semantic markup). However, Allison made the effort of specifically pointing out that she cares about writing beautiful markup, and linked to a new page where that displayed the unstyled markup. Awesome.

I still viewed the source of the page to double check that it was semantic and clean. It was even written in HTML5. Points = Points + 1.

A screenshot of the unstlyed page

The Back-and-Forth

Now that she fully had my attention, we began exchanging emails. I decided to ask her to design one more page for us, just to be absolutely sure that her skill level was top-notch. I said we were toying with the idea of re-branding Think Vitamin Membership (more on that later) to make the whole offering much more clear.

I was torn about asking her to do this, as it could be perceived as spec work. It obviously wasn’t, as we wouldn’t be using the design, but I didn’t want her to think I was trying to get a bit of design work for free.

I decided to go ahead and ask her, but made it very clear she could say no if she didn’t have time to do this.

Well … Not only did she design a kick-ass page, she recorded a screencast explaining her design decisions and process. If I wasn’t impressed before, I was completely blown away by now.

Screenshot of page Allison designed
View full size (2.5 MB)

Closing the Deal

Once I had decided to hire her, we started to discuss pay. It was interesting, because the subject never came up during all the emails we had exchanged. In the end, we negotiated a pay that worked for both of us and we officially offered her the job.

Looking back on this entire process, here are the things that really helped Allison rise to the top of the crowd:

  1. Artistic talent: The first requirement is that she had to be a damn good designer. The first response I needed to have when I saw her work was “Oooooh, nice.” If you can’t get past that, it doesn’t matter what else you do.
  2. Attention to detail: Everything from a subtle mouse-over reference to Star Wars, to using CSS3 Media Queries for an iPhone layout, the whole page just shouted that she crafted every little detail.
  3. Friendliness: At Carsonified we believe in treating other people like we want to be treated – that being friendly and kind is one of the most important things in life. Allison really showed that she shared those beliefs by the way she wrote the copy and the emails she sent me. I knew she was a perfect fit culturally.
  4. Hard work: I’m not sure how many hours and days Allison put into this application process, but I know it was extensive. She showed that she really, really wanted the job, and that went a long way in seperating her from the rest of the crowd.

So that’s the story of how our new designer rose to the top of a huge list of potential candidates. I’m humbled and honored that the most talented people in the world want to work for us at Carsonified. It simply blows my mind. But my hope is that in sharing the story, it will help those of you out there who are looking for design jobs to rise above the crowd and nail it. Go get ‘em! :)

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Comments

  • http://twitter.com/sreeramanmg Sreeraman M G

    Congrats Allision :)

  • http://www.music-explained.com Namtax

    Really like Alisons website, very well designed. well done!

  • http://www.traxor-designs.com/ traxor

    That’s a beautiful website. Unfortunately I was one of the applicants who didn’t get the job, rather than feeling bitter about it I’m glad that the job went to someone who is genuinely talented. I know I have a lot of work to do to get my work to that level and I wish her all the best for the future.Just a note… My comment is MASSIVE. I pressed “edit” and it went huge. (and the comment *snigger*)

  • http://www.purecaffeine.com/about/ Nathanael Boehm

    Interesting. I think these tips only apply to how to get hired by Carsonified, not how to land a job generally. These sort of tactics would not work for many organisations which place emphasis on other skills and personal attributes than being visually creative or being a perfectionist.

    That said, congratulations on winning the job Allison.

  • http://www.traxor-designs.com/ traxor

    Couldn’t agree more, I think most agencies would look at you like you were insane if you made a site that told you how much you love the agency. I think the reason it works here is because Carsonified openly sell themselves as a place that would be amazing to work at. Whereas most agencies don’t do that. For example, an agency like Poke would welcome this sort of thing too whereas an agency like where I work would be a bit taken aback by it and probably get the person served with a restraining order. =P

  • http://twitter.com/RenaissDesign Chris Cox

    Wow. I’m genuinely blown away; well done. You’ve landed yourselves a good catch there.

  • Gary Aston

    I love our industry for having people like this. Can you imagine an accountant going to such elegant and impassioned lengths to apply for a job?

  • http://www.carsonified.com ryancarson

    Couldn’t disagree more – sorry. You’re discounting basic human psychology. Everyone, no matter where they work, feels good when someone makes a massive effort to get hired. It immediately separates them from the droves of people who just send in a resume with a one-paragraph email.

    Even if you’re applying for a job that’s not visual at all, like bookkeeping, making a massive effort to be creative (without being weird) in your application will immediately make you stand out to the potential employer.

  • Robin Parker

    I can’t believe the guy behind dearcarsonified.com didn’t get the job…that guy bought a domain for his application and everything! Having said that though, it’s clear that Allison was a more than worthy candidate, so congrats to her :-)

  • Anonymous

    I have to agree with Ryan. When working in a creative environment you need to show creativity, it’s the basics that matter. Then after that comes dedication etc. You could be serious and have all the dedication in the work, but talent is what matters in any creative work. This I feel only works for design though. Development is a skill and therefore works on different terms.

    This is just my personal opinion.

    Also congratulations to both the successful applicants and the Carsonified team.

  • http://twitter.com/lucaboskin Luca Boškin

    I’m impressed and inspired at the same time. Great work Allison, you deserved it!

  • http://twitter.com/iamtyce Tyce Clee

    Fantastic news Ryan, that’s really great. Allison sounds like a seriously talented individual, and at the end of the day – that’s what’s needed to make the business go forward and break new boundaries.

    Well done to all other candidates, but you simply cannot be bitter about the best applicant getting the job – that’s what it’s about, right? Sportsmanship extends past being an athlete, and there’s nothing but positive sentiments coming from me in that sense.

    Good luck to Allison, looking forward to seeing the new talent coming through at Carsonified and will definitely stay tuned for future developments :)

  • http://twitter.com/allisongrayce Allison Grayce Nold

    Wow! Congratulations, Allison! I have been following you on Dribbble and I was blown away by your work, now I am even more impressed! Ryan, what about the other designer you hired? Any info on who they are? So excited to see a woman’s touch on some of the already incredible work by Carsonified.

    I totally disagree with some of the comments about how it would be “too much” to create a landing page or well designed email speaking directly to the potential employer. I did it, in fact and I got the job! It shows how dedicated you are, how much you want the job and that you didn’t just send out a mass email with your portfolio link and resume attached. Like any top notch agency like Carsonified you have to find a way to stand out from the other 75 applicants!

    Great advice, Ryan! Thanks for sharing.

  • http://www.carsonified.com ryancarson

    Thanks Tyce :)

  • http://tripleodeon.com/ James Pearce

    That’s true. But would a candidate work quite this hard if the employer wasn’t as high-profile, respected and reputable as yourselves?

    Imagine a stealth start-up who wanted to hire a brilliant designer. Might be hard to expect candidates to go to these sorts of lengths without the obvious fame that your successful applicant will garner by default.

  • Anonymous

    If anyone is looking for a job, we have a great position open at CareCloud: http://www.krop.com/jobs/23rtj/

  • http://twitter.com/tasteofbrains Justin Lascelle

    Hey I follow Allison on Dribbble. Congrats!

  • http://twitter.com/tasteofbrains Justin Lascelle

    Jason Fried wrote an article for Inc. about Jason Zimdar doing the same thing to get hired at 37 Signals. Not sure how you feel about them but it’s worth a read none the less. Here’s the link: http://www.inc.com/magazine/20100601/never-read-another-resume.html

  • Kevin

    Really interesting hiring experience, i’ll keep that in mind for the future, not to copy it but just to get inspired. Thanks for the post/story!

  • http://twitter.com/johnnytodero Johnny Todero

    Congrats again Allison!! Way to represent for the creatives in Orlando…and CoLab!

  • Anonymous

    Pretty awesome showing. I’m currently in talks with my first possible job at a firm. I was kind of unprepared, a buddy approached me saying he knew someone who was looking to hire, and I ended up giving him a straight up clean text resume to hand to the owner. I didn’t have time to prepare such things and I’ve never heard of the company before that day. The company has emailed me, seen my website (which i regret to say is a tweaked unfinished WP theme with a small portfolio attached), and asked me my salary choice. I’m waiting to hear back, hoping to at least get an interview. I currently work at a government contractor, so I can’t really show my current work and don’t have time or energy to work much once I get home. I really do need to set some time aside, brew a few pots of coffee and at least improve my site, and maybe give myself a project or 2 on the side…but we shall see how this one situation works…and if it fails, I know I have to do more to improve myself and my image.

    Congratulations Allison! Really impressive work!

  • http://charmingwp.com Free Wp Themes

    Very interesting info and Congrats Allison

  • http://twitter.com/Will_brett William Brett-atkin

    This is a great post thank you for sharing with us as I will be looking for a job soon and anything like this really will help me and I’m sure others approach applying for a job in a more exciting and generally better way. Also i think that this just shows how well this person will work inside your company as you clearly agree on similar things and enjoy similar ideas and designs.

  • Joozt

    Helped me alot.

  • Anonymous

    Congratulations Allison – that’s just freakin’ awesome! Well done in every way.

  • http://tylerherman.com Tyler Herman

    Always interesting to hear about peoples hiring process.

  • AJ

    Thanks for the write up Ryan very timely for me, however I have one question – is it okay to forget about the ‘other’ browsers (IE8) when creating your beautiful application? Its just if Allison was that bothered about detail she might at least told me to use a browser that supports HTML5.

    Got to love her effort though.

  • Paloma Morant

    Just a comment – I’m currently looking for a new [graphic design] job, using freelance to get my portfolio up to scratch, but my portfolio is currently very limited; so I have been tailoring my applications by making special cut outs (boxes you can cut out and make in 20 seconds) to showcase a different side of my design, tailoring the design theme to match that of the agency’s website. Not heard back yet but I did spend 12 hours applying for two jobs, to make up for the fact I don’t currently have as much varied work as I’d like in my CV. The two agencies are ones I’d really, REALLY like to work with (TBG and Colt), so I made the effort to stand out!! I guess it totally depends on your temperament as well – this is important to me so I’m working my full time job, douing freelance and self-promotion and learning learning learning every spare minute.

  • http://devolute.net devolute

    I reckon that maybe she just wouldn’t want to work where everyone uses IE, which is reasonable enough if you ask me.

  • http://twitter.com/chrisgillis Chris Gillis

    I’ve been following her on Dribbble and her work is top notch – congrats and can’t wait to see some more great designs out of you guys.

  • http://www.dribbble.com/players/allison Allison House

    Actually, I’m not sure what happened there! Prior to submitting the application, I carefully checked the website on Firefox (Mac + Win), Safari (Mac + Win), IE8 and the iPhone and found perfect rendering all around.

    I suspect I made an accidental change in my haste to adjust a few things before this post went live. It’s pulling in the reset stylesheet, but not the main stylesheet—not an HTML5 issue. I appreciate you giving the site the benefit of a little cross-browser testing, though!

  • http://twitter.com/almoral Alex Morales

    Love the story and the post. I too followed Allison’s work on Dribble and I’ve got to say it’s very impressive. I think she’s a great fit there and hope we get to see her speak at the conferences as well.

  • http://www.dribbble.com/players/allison Allison House

    Aha! It was something minor. Fixed it. :)

  • http://www.dribbble.com/players/allison Allison House

    Thanks Allison! :D (That felt a little weird to type.) The other hire was actually for a developer position, filled by Alan Johnson, my soon-to-be partner-in-crime!

  • http://www.dribbble.com/players/allison Allison House

    Thanks Johnny! Happy hour is back on for 2011. :)

  • AJ

    eh???

  • AJ

    The old last minute change before production! ;-) Anyway no worries my question was really directed at Ryan and why he didn’t cross browser check especially since he inspected the semantic mark-up.

    Also to save me from firebugging the code – what you using for the ‘star wars’ mouseover?

  • http://www.carsonified.com ryancarson

    Our audience is primarily on Mac with Firefox (Chrome a close second), so that was my first priority. IE fixes can always be sorted out :)

  • Snmbala

    Amazing ..

  • Álvaro

    Congratulations, very good work indeed.
    What about the developer hiring? It would be nice to see a post like this talking about that too (since I myself have applied for the job :B).

  • http://www.dribbble.com/players/allison Allison House

    Just CSS. :)

  • http://twitter.com/bobbudd bob budd

    congrats, allison!

    ryan, you’d get there faster with points += 1.

  • http://www.markpetherbridge.co.uk Sheffield Designer

    I think this really shows some skill and creative talent… I recently went for a design job and I made a goodies bag to stand out with some chocolates and portfolio examples, plus a cool plant – all recycled too – if you want to see just ask me on twitter @mgpwr

  • http://www.mp-webdesign.co.uk Kelly

    This is a really helpful blog post. It’s such a tough crowd out there these days and having that insight into how you can get noticed and the things that designers look for is great. Showing the break down of what made you choose Allison is also really useful for others to get an understanding of what lengths they need to go to.

  • http://www.sareez.com/ Indian Sarees

    Awesome article… thanks for sharing…

  • Marita

    Wow, I thought a designer like this only existed in my dreams!! Beautiful work!

  • Swoppers

    Great tips! Thanks, this would help a lot. :)

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