Comments on: Kristina Halvorson on Content Strategy for the Web

By: Neil Murphy

Neil Murphy — Thu, 16 Sep 2010 00:37:15 +0000

The article is quite sound, but its not revolutionary. Its just applying (essentially relearning) the old fashioned disciplines for the delivery of major software projects. Each time there is a new ‘paradigm shift’ in the delivery of software projects all the boring disciplines are forgotten then reinvented. Content strategy relates back to the old ideas of data analysis, modelling and management. The data is more complex as is the usage, but the principles are the same.

By: ozkan adiguzel

ozkan adiguzel — Tue, 01 Dec 2009 09:48:25 +0000

Liked it the way its presented, very helpful!

By: tarsus

tarsus — Thu, 26 Nov 2009 18:29:36 +0000

thanks admin
Are you really cool

By: Tiago Pedras

Tiago Pedras — Wed, 18 Nov 2009 14:40:40 +0000

My point is: what if you can’t afford (or there’s none available in your own country) a Content Strategist?
I believe that none of my clientes ever thought possible for such a job to exist! Everybody always thinks that they can manage it and do it themselves!

I think Kristina is probably one of the persons that are further ahead in what the web is right now.

By: David Black

David Black — Wed, 18 Nov 2009 13:53:42 +0000

I spent quite a bit of time trying to get my website looking the way I wanted it to when I first started. Once that was sorted I knew I could just leave it alone and just worry about putting excellent content onto my website.

As you said in your article: ‘However, they don’t come to your website for its great design; they come for the content.’ – Content is key, and that is what I am concentrating on :)

By: Kristina Halvorson

Kristina Halvorson — Sat, 14 Nov 2009 04:35:31 +0000

Hey, thanks for all the great comments, folks, and for passing the interview along to other folks. Looking forward to seeing lots of you at FOWD on Monday and Tuesday!

By: Affordable Ecommerce

Affordable Ecommerce — Fri, 13 Nov 2009 15:51:48 +0000

Very nice article. Thanx for sharing.

By: web2000

web2000 — Fri, 13 Nov 2009 14:14:23 +0000

Hey great interview. I find that the biggest challenge in any web design project is keeping a stream of fresh (and good) content going.

But it is also important to get the most out of your content once it is published by using good web design for emphasizing good (popular) articles on your home page and formatting articles so they are easily readable and shared.

By: Jannis Gerlinger

Jannis Gerlinger — Fri, 13 Nov 2009 10:16:00 +0000

Very useful article. Thanx for sharing.

By: Ela Madej

Ela Madej — Fri, 13 Nov 2009 02:41:34 +0000

I am really looking forward to the panel at FOWD NYC!
However, it’s interesting how virtually all (?) content problems can be resolved by “asking / consultig / getting a content strategist”. I think a lot of problems can be solved by a common sense approach. The biggest issue is indeed a very simpleone – that people forget about the content once the website / app has launched. ANY time spent on rewieving it can make wonders.

By: gem

gem — Thu, 12 Nov 2009 15:13:01 +0000

Hey Iain,

What do u think about doing usability testing of a website on paper with a bunch of testers doing it on a computer?

By: Abhijit Shirsath

Abhijit Shirsath — Wed, 11 Nov 2009 16:59:51 +0000

Liked it the way its presented, very helpful!

By: Iain Broome

Iain Broome — Wed, 11 Nov 2009 16:55:10 +0000

Ace to have some content-related action on Think Vitamin.

I work as a copywriter, but that covers wireframing, usability and accessibility recommendations too. Often clients don’t really think about the content. Or if they do, they don’t think about it long term.

I may have to point them here in the future for some gentle persuasion.

By: Dave Doolin

Dave Doolin — Wed, 11 Nov 2009 16:20:01 +0000

There’s enough in this article to keep me busy for a couple of weeks. I’ve never heard of a “content strategist” before, but it explains a fair bit of what I’m currently doing.

The challenge is that once the “Publish” button gets pushed, going back over existing content is boring. And I would guess it’s probably difficult to justify such time on the bottom line. How do you measure return?