If you are involved in any way with the words that appear on your web site or app then have a listen to Relly’s session from this years @media conference in London.
It’s around the 55 minute mark but packed full of great ideas for helping you write better “microcopy”. You can read the outline below and find out more about the session on the @webdirections web site
Session Description
Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.
FYI: We have started “Huffduffing” so expect more found sounds in the future.
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