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Michael McDerment is the director of FreshBooks.com, a Toronto based company committed to developing software that helps web designers, consultants and service providers run their businesses painlessly. FreshBooks went live in May 2004, at which time it was called 2ndSite. The FreshBooks team maintains an active blog with useful content for small business owners.

Michael has been involved with internet technologies since 1999. An entrepreneur with two successful internet start-ups to his name, Michael talks faster than he writes and can deftly juggle and keep his eye on hundreds of balls at one time. Michael is a co-founder of the mesh conference and guest lectures on web marketing at Humber College.